Day: August 23, 2023

Our Marketing Agency has a unique approach towards SEO for SMB clients. We first summarize the top-level metrics into 3 categories : Traffic , Engagement & Authority. SEO Top-level metrics First and foremost, it’s important to understand the current traffic breakdown. This pie-chart explains the volume and percentage of traffic coming from organic, social & direct. In this case, 97% comes from direct channel & social which is great as it shows strong brand recall & loyalty. This means we need to work on SEO as we are generating only 3% traffic from organic search right now. The second high-level metric is Engagement. This can be understood by brand mentions & likes/comments/shares coming from all social platforms like Facebook, Twitter, LinkedIn, Pinterest, Quora etc. Authority is the most important metric to monitor the progress of your SEO performance. It comprises of two components namely – backlinks and domain authority. Here’s the SEO summary metrics dashboard sample: The above element of the dashboard has five items. The total visits item will help you know the visits to your website once it is connected to the google analytics. The second item Web Mentions will help us to understand the brand mentions on the page that was set up for crawling. The next item is Interaction which will help us to understand the interactions with you on your social network like @mentions or comments/likes/shares. The next item Network Size will help us to know the total backlinks. The last one is Domain Authority which will help us to understand how likely domain is to rank based on how search engines consider its backlink profile. Branded keywords vs Non-Branded keywords analysis We should come up with a list of top 10 branded keywords & non-branded keywords. We then analyze the keyword ranking for these keywords. We can see that none of the branded keywords is in top 10 rankings. This means there is a great opportunity to optimize your business for search engines. And, there’s only 1 non-branded keyword in top 10. It clearly shows the website needs SEO. If your business is also struggling with poor keyword rankings check out our SEO services. Search Engine Traffic Monthly Dashboard I’m a visual person so I prefer creating a monthly dashboard to track SEO progress. The chart on the left-hand side shows you search volume trends by day for this month for both branded vs Non-branded keywords. At the bottom, you will find 2 metrics to understand (MoM) growth in branded keywords compared to the non-branded keywords. The pie-chart explains the break-down of search traffic by Bing & Google for US and Non-US audience (assuming you are from US). At the center of the pie-chart you can quickly see that 42% of the total website traffic came from organic search i.e. for 132.7K web visitors a month we got 42% from organic search. The 132.7K visitors displayed on dashboard is for total web traffic. We can see that the traffic has grown by 200%. The 80K visitors displayed on the dashboard is for top 20 keywords. It helps to understand the top performing keywords and the volume they generate. We can see that there is a growth of 7% in web traffic for top 20 keywords. The 4.1K number displayed on the dashboard is for average traffic generated from top 10 blogs. This helps us to understand how our blogs are performing this month. It seems we are doing slightly better compared to the last month i.e. 3% MoM growth. The above dashboard clearly tells us that the company should focus on SEO. They need to further optimize top 20 keywords and top 10 blog posts by undertaking keyword research and On-Page optimizations. We help our SMB clients with our unique keyword bucketing strategy and by performing crawl analytics on blog posts. Crawl Diagnostics The crawl diagnostics will show you the total issues and classify them into high, medium and low priority issues. This will help us to understand the issues that need immediate attention. You can see the details of exact issues affecting the website SEO. For an example, we can see lot of broken links i.e. 4xx errors. Another major issue seems to be missing meta-description tags. Another major issue is the length of the blog post titles. We need to optimize these blog titles. Link Analysis This will firstly give you total number of external followed and linking root domain and an analysis of domain authority of you vs. your competitor. We can use Google console to find out the external followed links and linking root domains. We can see 221 domains are driving 6010 links to our website. The graph shows you the web traffic from referring links for everyday. This will help us in our SEO link analysis to optimize for high inbound external links. SEO Page Indexing In this example, we can see that the site is recently launched. The good news is that there is no errors or warnings. We have to constantly monitor the coverage section of google console to ensure that all our web pages are indexed by the search engine. XML Sitemaps It is very important to submit the sitemaps to google search console to index your webpages faster on google and make it easier for Google bot to navigate your website. I have used SEO Yoast to create sitemaps for my website. Then, I copied the links to sitemaps and submitted them individually to Google search console. SERP Analysis Select keywords you can rank for Earn quality links Research your competitors’ keywords Prepare quality content We, at Exact Funnel perform SERP analysis for our clients to help them rank higher for the keywords they want to target. Read about our SEO services to know more about our offerings or contact us.

Did you know that having a website is the most effective way to market your electrical business? Well, only a few percent of electrical business owners have a proper website.  Any electrical company must have strong digital marketing strategies to promote their electrical services to get the desired range of customers. The primary goal of electrical companies is to increase sales, and one of the best ways to achieve this is through effective digital marketing. Our guide will help you increase the success of your digital marketing efforts if you are an electrician or electrical contractor. You can keep reading to learn how you can get started! Marketing Strategies That You Can Implement Today In Digital World, consumers turn to the internet instinctively to search for any information. Today, online websites capture the attention and presence of each and everyone. Within a few clicks of buttons, you can find a local electrician and get multiple choices of local electricians and move on about that day. Let’s dive deep into online digital strategies. Facebook and Instagram ads It is not surprising to market a small business on Facebook and Instagram today. Facebook and Instagram are the top social media medium for various industry products and services. Facebook ads allow users to target audiences (age, gender, location). The more customers you want to reach, the more you need to spend. Instagram and Facebook are similar in many ways, but their unique features set them apart. You can effectively target your audience with Facebook and Instagram ads. Google ads/PPC and Google Local Service ads We can achieve and target fine-tuned ads to specific audiences. Google ads/PPC use keywords and demographics and locations to reach the audience. When the users click on those ads, they can be redirected to the company’s website, where they can become potential customers. The pay-per-click model is a method where businesses pay Google for each click they make. The concept of localization is taken one step further with Google Local Services. Google’s Local Services will recommend your business to a user looking for an electrician nearby if your business is nearby. SEO ( Search Engine Optimisation) Modern-day digital marketing is incomplete without SEO. SEO helps businesses be more visible on a customer’s radar through search engine optimization. Client businesses can exhibit high search engine rankings by using effective SEO strategies. SEO is a process to alter website content and a code to make search engines understand the content of your page and help the web pages rank higher for any queries. Website Visitor Tracking Exactly as it sounds, website visitor tracking tracks visitors to a website. In addition, it allows businesses to gain a deeper understanding of prospective customers, such as their gender, age, and location.  It is also possible for your business to gain insight into the best-performing service pages, where the visitors have come from, and how many hits your website receives daily. Landing Pages That Focus On Conversions Once you have an effective website, it is time to focus on the landing page. A landing page helps you convert a client into the lead. An individual landing page is a web page that measures the effectiveness of marketing campaigns and tracks incoming customers. A landing page captures visitor information through online resources. Reputation Management and Review Management Online reputation is a strong pillar for maintaining small businesses. Making sure your customers are satisfied online and offline is essential as you grow your business! The generation and management of reviews come into play here. Want to Get the Best Marketing Strategy Guide? Exact Funnel is one of the leading digital companies that can provide you with resources and practical steps to become the leader in the electrical market. We can help you with SEO, lead generation, and digital marketing tactics to get through effective marketing. We are here to help you! Call us now! +91 9175050211 +1 (551) 239-8602

Being in the small business market, the electrical business can be quite challenging. Your first question is how to grow your electrical leads when you have just entered the world of electrical services. The advertising of electricians is a back burner compared to the advertising of other service-oriented businesses. At Exact Funnel, we develop effective digital marketing strategies and launch targeted online campaigns for electricians to outrank their competition on Google and attract homeowners to your Facebook page. Marketing Strategy for Electricians – Where to Start? The first step in a successful electrician advertising strategy is to identify your marketing goals, determine your budget, and determine who you want to reach If you want to get the best results from your marketing campaign, segment your customers into different target audiences, such as commercial and residential customers. Get Started with Digital Marketing These days, marketing happens in the digital space. Online presence is the top source of getting leads and developing business. To achieve your marketing goals, you need a bulletproof digital marketing strategy that includes everything from SEO to PPC. Learn how to reach as many potential customers as possible with simple technology. Get a Your Electrician Website Up and Running and Make It a Success Create a Website that is professional and designed for home service and business. Make sure to keep it up to date and mobile-friendly. Optimise it to appear high in rankings. SEO rankings and tactics like landing pages and adding NAP(Company name, address, and phone number)attract viewers to the website. Making some changes in SEO will make your website rank higher in search engines. It will make several new clients within the service area as well as attract people from different locations .It is essential that your website be optimized since you will receive traffic from all marketing channels Share Relevant Electrical Content with Homeowners Start with a blog that determines and attracts potential clients. With top-quality articles on the website, you can create trust with the clients. While writing the articles and blogs, be honest, apply knowledge and be transparent with the flow of the article. The lines you write will reflect authorization and give business ideas. Invest In Google Ads & PPC marketing to Grow your Electrical Business One of the most famous forms of advertising is pay-per-click advertising. PPC helps you to send traffic to the landing page of the profile. It not only gives you traffic but also makes you learn what is working and what isn’t working on the landing page. Be Active on Social Media Social media is a great tool to generate leads and promote the electrician business. It is a great way to reach various customers and provide information. Social networking sites like Facebook, Linkedin, and Twitter allow you to pay and post for posts and get noticed by the customers. Use Email Marketing and Include Videos in Marketing If you already have a customer database, start with a newsletter. Subscribing to your email blast is a great way to keep your business at the forefront of customers’ minds for when they need electrical services.You can also establish a referral program with previous customers through email marketing. Video Marketing is an effective way to ensure growth in the electrical marketing strategy. Making a video to post on youtube channels, social media, websites, and blogs can provide knowledge to customers about electrical services. It is the most effective way to reach the desired audiences. Building Reputation(Online) Consumers can research your electrician business online before making a final decision with the help of online review platforms. You can create goodwill and reputation by having a wealth of positive online reviews. Digital Marketing Strategies for Electricians Exact Funnel is an all-in-one business solution that helps provide digital marketing services to work for your electrical Company. We have a few years of extensive experience with electrical clients across the globe. We help to provide an end-to-end solution in building up the digital market and strategies for electrical clients. To know more about Electrical Marketing strategies, get in touch with us!We are happy to help you!