Day: December 16, 2023

As the owner of an agency that specialises in electrician digital marketing across Australia, I’m proud to say we’ve teamed up with over 40+ tradies, enhancing their online presence and driving their business growth. A recurring narrative echoes loud and clear: the ambition to scale and build a robust team. To realise this vision, a lot of electricians venture through various avenues such as: hiring coaches, enrolling in lead generation programs, and even experimenting with an array of digital tools, including AI chatbots and sophisticated CRMs. Yet, the struggle to achieve desired outcomes persists. Why this consistent challenge, you may wonder? The primary misconception lies in equating digital marketing to operational tools like ServiceM8 or Xero. This assumption couldn’t be farther from the truth. Digital marketing isn’t a one-size-fits-all, plug-and-play solution. Electricians in Australia face a rapidly intensifying competitive landscape. It’s no longer just about being a skilled sparky; it’s about standing out in a sea of competitors. Guess what, our guide has that secret mantra! Pillar 1: Google Ads – Spend Money, Scale Fast! Our approach to Google Ads is far from one size fits all. Yes, we have robust processes to launch Google Ad campaigns thanks to our growing expertise in the electrical niche, but we’re not just firing off campaigns; we’re crafting bespoke strategies for each client. We’re not just in the game – we’re playing to win. You can see that the average cost could be quite high depending on which city you live in – but the conversion rates are good! Localised Keyword Strategy: Create Local Relevance At the heart of our approach is a smart keyword strategy. We focus on “near me” and local suburb keywords, avoiding the highly competitive “electrician + city” phrases. This strategic choice is crucial, as it places us in a less crowded, more targeted search space. What does this mean in practice? Our campaigns are crafted to resonate with local searches, offering a more personalised touch. This is where our dynamic ads and landing pages come into play, automatically updating to include the suburb name. It’s a game-changer for local relevance. Dynamic Customisation: Personalisation at its Best The magic of our campaigns lies in their dynamic nature. When someone searches for “electrician + suburb,” our ad’s first headline and our landing page headline adapt instantly. This subtle yet powerful tweak makes our electrician clients seem like a local fixture, significantly boosting our conversion rates. Targeting Niche Services: Beyond Basics We don’t stop at general keywords. Our campaigns also target specific services like switchboards, smoke alarms, and LED downlights. While these leads often require more effort to convert, as they tend to compare quotes, this strategy taps into lower competition areas with great potential. The Foot in the Door Strategy: Our Secret Ingredient Here’s where we truly stand out. Our “foot in the door” strategy involves enticing offers that we’ve tested and refined. Think $0 call out fees, free home inspections, and local discounts. This approach not only draws in leads but also establishes a strong initial connection. Continuous Optimisation: The Battle Behind the Scenes The real challenge is in the continuous optimisation and daily bidding wars. This is where we excel, managing the complexities so that our clients receive a steady flow of leads. Our analytics team dives deep, looking beyond basic metrics to scrutinise aspects like top page rate, impression share, and bidding strategies. A/B Testing: An Ongoing Quest for Perfection Finally, our commitment to excellence is reflected in our relentless A/B testing. We continuously experiment with new creatives, landing pages, ad copies, and bidding strategies. In the dynamic realm of real-time bidding, this rigorous testing is the key to staying ahead. In essence, our Google Ads strategy isn’t just about generating leads; it’s a sophisticated, multi-faceted approach designed for maximum efficiency and effectiveness. From hyper-local targeting to continuous optimisation, we make sure to follow the best practices to help you scale your business.   Pillar 2: SEO – The Long Game Alright, let’s dive in. You’ve probably noticed how Google Ads are becoming a bit pricey, right? Well, that’s because everyone’s jumping into the same pool, and it’s getting crowded! This is exactly why SEO is taking the spotlight. It’s not just a trend; it’s becoming a necessity. But here’s the deal with SEO: It’s like planting a tree. At first, it’s all about nurturing and patience, but once it takes root, the benefits are amazing. With SEO, once you’ve got it sorted, the leads keep coming, almost for free! Think of it as a snowball rolling down a hill – it starts small but gets bigger over time, typically over six months or so. Exact Funnel’s 5-Pillar SEO Approach You’ll find that our approach to the electrician SEO race is unlike any other agency: our approach is time-tested, and we’ve proved that our strategies work! Here’s a breakdown: Content – The Core Pillar of SEO Homepage Optimisation: The journey begins with your homepage, the cornerstone of your digital presence. We refine UI/UX issues, ensuring the content and design resonate with users. This initial phase is quite important to set the right first impression. Local/Suburb Page Focus: Next, we delve into local or suburb pages with a keen focus on keywords. Here, the inclusion of precise LS or semantic keywords in the content creates local relevance. Service Page Creation: After building at least 20 suburb pages, we then focus on creating individual service pages. This includes detailed information on specific offerings like switchboards, power points, and downlights. On-Page Optimisation: This is where the magic really starts to happen. We meticulously fine-tune each page’s content. It’s not just about sprinkling keywords here and there. We’re talking about creating content that both search engines and humans love. Every image, every header, every paragraph – they all get our full attention Why is this important? Because Google values user experience above all. And so do we. We ensure that each page loads fast, looks great on all devices, and provides