Author name: Amit

PPC agency pricing demystified: Understand factors influencing cost, different pricing models, and evaluate if it’s worth the investment.

Finding and qualifying new leads is a tough job that is not only time-consuming, but it also needs special skills and a lot of effort, and even then, there’s no sure shot at success. This is why more and more companies are thinking about outsourcing as a smart way to add to their team’s capacity. The idea of outsourcing is picking up steam, and it’s becoming really important to choose the right partner. When you’re looking at options, you want to think about how flexible they are with the amount of work, if they can help you save costs, and how much they can ramp up your sales. This is where India is really shining as a great place for outsourcing lead generation. The top outsourcing partners in India are great at coming up with loads of qualified leads that fit just right with what your company does and how you sell. Why outsource lead generation to india 1. Lower Operation costs India presents a significant cost advantage in sales development roles, offering over 60% in cost savings compared to North America and Australia, where average salaries for similar roles exceed $60,000. This is largely due to the accessible salaries in India, averaging around $15,000, including overheads. Providers capitalize on the abundant pool of college-educated talent in tier-2 and tier-3 cities, where they find high-value candidates with strong English literacy at a fraction of the cost. This strategic approach allows businesses to significantly increase their prospecting volume – up to three times more – without substantially impacting their financial bottom lines. Such cost arbitrage not only makes the model scalable but also ensures a higher return on investment in lead generation activities. 2. Neutral Accent Top lead generation outsourcers institute rigorous communication quality audits for offshore delivery. Here over 80% of agents successfully exhibit clear articulation, nuanced discussions and cultural alignment. To achieve such standards, reps undergo 30+ hours of structured accent training leveraging advanced speech analytics. The intensive sessions focus on terminology, objection handling and message positioning. For instance, the ZeroDefectHiring methodology to ensure smooth sales conversations. 3. Excellent Work Ethic To drive consistent performance at scale, Indian outsourcers employ customised motivation frameworks fine-tuned to frontline teams. These span incentive structures directly tying agent productivity to financial rewards and non-cash motivations like public celebration of peer stars through leaderboards, structured mentoring programs, career ladders and merit-based promotions. Some also offer global exposures and cross-training opportunities for top talent. Such a composite palette of customised techniques accelerates motivation levels across the organisation. Industry benchmarks validate such tailored engagement techniques reflecting over 87% process consistency and over 70% annual retention for agents in high-pressure sales settings. It demonstrates the positive impact customised motivation brings to sustaining reliable results, ambassadorship and contribution – especially in demanding lead generation roles. 4. Depth in Sales Processes and Methodologiess More than raw labour cost arbitrage, leveraging institutional knowledge around specific buying committees, procurement nuances and category dynamics is key for lead generation outsourcing. For instance, a repeatedly successful Australian tech media company in India excelled in orchestrating product trial campaigns and cleverly navigating complex tech selection rounds. This allowed them to shape early funnel activity markedly better than the client’s generic in-house attempts previously despite lower costs. Such specialised expertise harnessing account-based approaches, decision making unit insights, and crafting orchestrated multichannel nurture sequences over long sales cycles is hard to replicate instantly. Hence outsourcing to players who br Benefits of lead generation Boosting Sales by Understanding Opportunities Better When you work with outsourced partners, they bring in their specific expertise to spot more opportunities and budgets right from the start of a customer’s buying journey. They ask the right questions about what your customer would need and want, and why would they want it. This helps in tailoring the content to meet the customer’s specific problems that your product can solve. Furthermore, research shows that this kind of detailed consulting can lead to 43% more sales, because they’re focused on offering broader solutions. Increasing Chances of Winning Deals with Consistent Follow-Up Outsourcing partners are great at keeping leads interested. They do this by regularly sharing useful content, educating everyone involved in the buying process, and addressing any concerns they might have. This approach is especially useful in keeping the conversation going over longer sales periods, which helps avoid losing the lead’s interest. This method has been seen to improve the chances of winning against competitors by as much as 52%, simply by guiding the customer smoothly to the next steps. Adding More Resources Without Increasing Fixed Costs When you outsource lead generation, it’s like having an extra team that you can turn to when you need more help, without having to increase your permanent staff. These specialists can ramp up their efforts in nurturing leads whenever required, without you having to change your main sales setup. Plus, because you often pay these teams based on their performance, you can adjust how much support you need from them depending on how the market is doing. This flexibility is great for dealing with ups and downs in demand without affecting your core team. Why Outsource lead generation services to India? India is not just a destination for diverse lead generation services; it’s a strategic choice for businesses aiming to refine their marketing edge. Here’s why outsourcing to India could be a game-changer for your lead generation strategy: Tailored Solutions for Diverse Business Needs Indian firms excel in creating customized lead generation strategies. Whether your focus is B2B or B2C, tech startups or established enterprises, these firms adapt their approach to fit your specific business context and objectives. Innovative Techniques and Tools Indian lead generation services stay ahead of the curve by adopting innovative strategies. This includes integrating advanced CRM tools, predictive analytics, and AI-driven lead scoring systems to enhance the quality and quantity of leads. Expertise in Niche Markets India’s lead generation experts are not just generalists; many have deep expertise in specific industries. This specialization

In today’s fast-paced business world, being quick and efficient is key. Outsourcing has become a vital part of this. It’s more than just a passing trend and India certainly stands out here. Renowned for its impressive amalgamation of skilled manpower, economic resilience, and cutting-edge technology, India is not just an option but a preferred choice for businesses seeking to outsource. So why are companies across the globe turning their gaze towards India for their outsourcing needs? Continue reading to find out. Reasons why you should outsource to India The idea of outsourcing work to another country can be daunting for any business. Concerns about quality, communication, and cost are paramount. However, India’s emergence as a global outsourcing hub is not just a matter of chance. It’s the result of a consistent, collective effort in building a robust, reliable, and resourceful Highly-Skilled Talent: The Cornerstone of Quality India’s robust education system excels in fields like engineering, IT, and customer service, producing a vast pool of highly-skilled professionals each year. These individuals are academically sound and remarkably adaptable, aligning well with the global business landscape. Their expertise isn’t confined to just IT and customer service; it extends across various sectors such as marketing, healthcare, finance, legal, and creative services, ensuring that businesses across industries can find the skilled talent they require. Additionally, the high level of English proficiency among Indian professionals ensures smooth communication, and their exposure to global cultures enhances their adaptability to diverse business environments. Overall Availability: The 24/7 Working Cycle The time zone difference between India and Western countries is more than just a logistical detail; it’s a strategic asset that significantly boosts productivity. This advantage allows for a continuous workflow cycle, enabling businesses to operate 24/7.  Companies can offer round-the-clock customer service, ensuring that work progresses efficiently even after their local offices have closed. This setup not only enhances customer satisfaction by providing timely responses but also accelerates project completion rates, making it a critical factor in the global business efficiency that outsourcing to India offers. Economic Stability: A Safe Haven for Outsourcing India’s consistent economic growth offers a stable and reliable environment for long-term outsourcing partnerships. This economic stability is a cornerstone for strategic business planning and sustained collaborations, providing a predictable landscape for the US and Australian companies.  Such predictability is vital in facilitating businesses to plan and execute long-term projects confidently, without the worry of economic volatility. It assures companies of a steady outsourcing relationship, enabling them to make more informed decisions and investments, and fosters a sense of security in an otherwise fluctuating global market.  This stability not only enhances the viability of long-term projects but also strengthens the overall trust and reliability in the outsourcing partnership. Data Security and Privacy Indian outsourcing firms are not only aligning with but also excelling in adhering to international data security standards, such as GDPR, thereby establishing a trustworthy and secure environment for global businesses. These firms are proactively staying ahead in the realm of data protection.  They are consistently updating their policies and enhancing their infrastructure in response to the evolving global data protection laws. This commitment to data security ensures stringent protection of sensitive information and builds a foundation of trust, making India a reliable partner in an era where data breaches are a significant concern.  This vigilant approach to data security not only ensures compliance with international regulations but also demonstrates a dedication to safeguarding client interests, further elevating India’s standing as a preferred outsourcing destination. Affordable Workforce Solutions The affordability of the Indian workforce stands as a significant economic advantage for businesses globally. This cost efficiency allows companies, especially startups and small businesses, to allocate their resources more effectively to other vital areas, without sacrificing quality.  Indian professionals provide a high level of expertise at a comparatively lower cost, enabling businesses to achieve more with their budgets. This aspect is particularly beneficial in today’s competitive market, where optimizing cost without compromising on output quality is crucial. Reduced legal complications India’s legal framework for outsourcing is thoughtfully crafted to safeguard both domestic and international interests, significantly reducing the risk of legal complications for foreign companies. This creates an environment of ease in doing business, providing a sense of security and clarity.  This aspect of the Indian outsourcing industry is a key factor in its appeal. As it offers a stable and predictable legal landscape, crucial for building long-term, trouble-free business relationships How much can companies save annually Outsourcing to India presents a significant financial advantage for businesses globally, primarily through substantial savings in operational costs, employee salaries, and infrastructure expenses. Operational costs, including office space, utilities, and maintenance, are generally lower in India, often resulting in cost reductions ranging from 30% to 70%. Meanwhile, employee salaries in India are notably less than in many Western countries, with savings of up to 70% not uncommon, given the lower cost of living. For example, a role costing $100,000 annually in the U.S. might be filled in India for about $20,000 to $25,000.  Additionally, the costs associated with setting up and maintaining infrastructure are significantly lower due to affordable real estate and competitively priced IT resources. These factors collectively contribute to transformative savings for businesses, enabling them to allocate more resources towards growth and innovation. India: The ideal outsourcing destination India isn’t just another outsourcing destination; it’s a leader in the global market. Think of it not just as a place to cut costs, but as a powerhouse of talent and technology. When you partner with India for outsourcing, you’re tapping into a pool of highly skilled professionals who are not only tech-savvy but also bring fresh, innovative ideas to the table.  It’s like having a dedicated team that’s not just doing tasks, but adding real value – helping your business stay focused on what you do best. In a nutshell, outsourcing to India is more than a financial decision; it’s about joining forces with a country that’s all about pushing boundaries and driving growth.  So,

Running a business without a website is next to impossible in the age of the digital market. According to 2022 statistics, 73% of businesses have a website, and not being a part of this number means missing out on a massive opportunity. However, you need to have an impressive one that’s also easy to create, maintain, and manage. Content Management Systems (CMS) such as WordPress help in creating visually aesthetic and functionally robust web interfaces. The best part is that they require minimal investment in time and money. An open-source platform, WordPress bundles up user-friendly features and flexibility. You can rely on its plug-in architecture to create a user-centric website and enhance its functionality to scale as your business grows. Additionally, the CMS is secure and SEO-friendly. While WordPress can help you reflect your creative ideas into your business website and generate revenues with it, you cannot expect to plug and play from the outset. You need expert WordPress website development services to launch on the right note. The best way to do it is by outsourcing WordPress website development services from India.We will explain why you should outsource WordPress websites from India. Why Outsource WordPress Website Development from India? Surveys show that WordPress powers 45.8% of all websites on the internet. The sheer numbers show the usability and prowess of the platform. Although WordPress web development is cost-effective, it may still pinch your small business wallet. You can get the best of both worlds by outsourcing development expertise to your WordPress website from India. The country is acclaimed for its reliable tech talent that is relatively less expensive compared to other parts of the world. Providers are reputed for timely delivery, excellent communication skills, and dedication to delivering the best. Collaborating with them is an assurance of an end-to-end solution for your WordPress design, development, and maintenance needs. Benefits of WordPress Website Outsourcing As a business owner, you may seek valid reasons to outsource WordPress website development instead of relying on an in-house team. Cost-savings are definitely a good reason to opt for the outsourcing model. But there are several more benefits making it a wise choice. These include: Brand Consistency A website should replicate your brand in look and feel. Additionally, it should be consistent with your brand’s presence across all other selling channels. You can rely on a WordPress outsourcing expert to deliver on both fronts because they have the right experience and expertise to help brands stay true to their image Better Google Rankings Developing a WordPress website is only half the work because you cannot expect it to be visible in a crowd of competing websites. You need to invest effort in SEO to ensure that your website appears on top of search rankings. While WordPress is inherently SEO-friendly, you must work with experts who know SEO inside out. Mobile Responsive Websitesy Another benefit of WordPress website outsourcing is that they understand the significance of developing mobile responsive sites. With a growing number of users accessing websites through mobile devices, this is a functionality you cannot miss out on. Outsourcing companies create fast-loading, responsive websites that render seamlessly across all devices. Why Hire Our WordPress Developer Hiring a WordPress developer at Exact Funnel is the best decision for a business looking for high-value expertise. We offer everything you may need to create a website replicating your brand and setting up a thriving business. Here are a few reasons to hire our WordPress developer: User Experience User experience is the cornerstone of an effective WordPress website. It determines the capability of a website to make the visitors stick and convert once they land on your site. Our experts ensure that your site has all the features and elements making it a breeze to navigate. A great UX also gives your website a ranking advantage. User interface Besides a great UX, your website must also have an excellent user interface. A good one ensures ease of use, seamless navigation, accessibility, scalability, and security. We know the essentials of a great UI that impresses the users with the look, feel, and functionality of your website. Graphic Design WordPress development also includes expertise in graphic design to get all the visual elements right. We have a team of seasoned graphic designers to address the visual requirements of your website. Consult us for end-to-end assistance in designing an appealing WordPress website. Search Engine Optimization Our team extends top-notch technical skills to develop a WordPress website according to your brand’s needs and audience expectations. Besides understanding the technical aspects of WordPress CMS, we also help optimise technical SEO parameters. Whether it is image optimisation, loading speed, or responsiveness, we cover all fronts. Technical Skills Our team extends top-notch technical skills to develop a WordPress website according to your brand’s needs and audience expectations. Besides understanding the technical aspects of WordPress CMS, we also help optimise technical SEO parameters. Whether it is image optimisation, loading speed, or responsiveness, we cover all fronts. Why Hire Our WordPress Developer When it comes to outsourcing WordPress websites from India, you can expect to be spoiled for choice. The country is a technology hub, with talented design and development professionals. It also means you must choose wisely. The best WordPress development company offers top-notch services with a promise of reliability, timely completion, and post-deployment support. Besides expertise in the platform, they should know all the rules of the outsourcing model to match your expectations. You can ask upfront about their skills, experience, and track record to understand their capabilities. Look for one with experience working for clients in your domain and delivering results for them. You may check their work portfolio to gain a better idea of their experience. Even better, check the reviews and testimonials of real clients to know more about the quality of their work and services. Frequently Asked Questions How much does it cost to outsource a website You cannot expect a one-size-fits-all answer to this question. The cost of outsourcing

Our Marketing Agency has a unique approach towards SEO for SMB clients. We first summarize the top-level metrics into 3 categories : Traffic , Engagement & Authority. SEO Top-level metrics First and foremost, it’s important to understand the current traffic breakdown. This pie-chart explains the volume and percentage of traffic coming from organic, social & direct. In this case, 97% comes from direct channel & social which is great as it shows strong brand recall & loyalty. This means we need to work on SEO as we are generating only 3% traffic from organic search right now. The second high-level metric is Engagement. This can be understood by brand mentions & likes/comments/shares coming from all social platforms like Facebook, Twitter, LinkedIn, Pinterest, Quora etc. Authority is the most important metric to monitor the progress of your SEO performance. It comprises of two components namely – backlinks and domain authority. Here’s the SEO summary metrics dashboard sample: The above element of the dashboard has five items. The total visits item will help you know the visits to your website once it is connected to the google analytics. The second item Web Mentions will help us to understand the brand mentions on the page that was set up for crawling. The next item is Interaction which will help us to understand the interactions with you on your social network like @mentions or comments/likes/shares. The next item Network Size will help us to know the total backlinks. The last one is Domain Authority which will help us to understand how likely domain is to rank based on how search engines consider its backlink profile. Branded keywords vs Non-Branded keywords analysis We should come up with a list of top 10 branded keywords & non-branded keywords. We then analyze the keyword ranking for these keywords. We can see that none of the branded keywords is in top 10 rankings. This means there is a great opportunity to optimize your business for search engines. And, there’s only 1 non-branded keyword in top 10. It clearly shows the website needs SEO. If your business is also struggling with poor keyword rankings check out our SEO services. Search Engine Traffic Monthly Dashboard I’m a visual person so I prefer creating a monthly dashboard to track SEO progress. The chart on the left-hand side shows you search volume trends by day for this month for both branded vs Non-branded keywords. At the bottom, you will find 2 metrics to understand (MoM) growth in branded keywords compared to the non-branded keywords. The pie-chart explains the break-down of search traffic by Bing & Google for US and Non-US audience (assuming you are from US). At the center of the pie-chart you can quickly see that 42% of the total website traffic came from organic search i.e. for 132.7K web visitors a month we got 42% from organic search. The 132.7K visitors displayed on dashboard is for total web traffic. We can see that the traffic has grown by 200%. The 80K visitors displayed on the dashboard is for top 20 keywords. It helps to understand the top performing keywords and the volume they generate. We can see that there is a growth of 7% in web traffic for top 20 keywords. The 4.1K number displayed on the dashboard is for average traffic generated from top 10 blogs. This helps us to understand how our blogs are performing this month. It seems we are doing slightly better compared to the last month i.e. 3% MoM growth. The above dashboard clearly tells us that the company should focus on SEO. They need to further optimize top 20 keywords and top 10 blog posts by undertaking keyword research and On-Page optimizations. We help our SMB clients with our unique keyword bucketing strategy and by performing crawl analytics on blog posts. Crawl Diagnostics The crawl diagnostics will show you the total issues and classify them into high, medium and low priority issues. This will help us to understand the issues that need immediate attention. You can see the details of exact issues affecting the website SEO. For an example, we can see lot of broken links i.e. 4xx errors. Another major issue seems to be missing meta-description tags. Another major issue is the length of the blog post titles. We need to optimize these blog titles. Link Analysis This will firstly give you total number of external followed and linking root domain and an analysis of domain authority of you vs. your competitor. We can use Google console to find out the external followed links and linking root domains. We can see 221 domains are driving 6010 links to our website. The graph shows you the web traffic from referring links for everyday. This will help us in our SEO link analysis to optimize for high inbound external links. SEO Page Indexing In this example, we can see that the site is recently launched. The good news is that there is no errors or warnings. We have to constantly monitor the coverage section of google console to ensure that all our web pages are indexed by the search engine. XML Sitemaps It is very important to submit the sitemaps to google search console to index your webpages faster on google and make it easier for Google bot to navigate your website. I have used SEO Yoast to create sitemaps for my website. Then, I copied the links to sitemaps and submitted them individually to Google search console. SERP Analysis Select keywords you can rank for Earn quality links Research your competitors’ keywords Prepare quality content We, at Exact Funnel perform SERP analysis for our clients to help them rank higher for the keywords they want to target. Read about our SEO services to know more about our offerings or contact us.

Did you know that having a website is the most effective way to market your electrical business? Well, only a few percent of electrical business owners have a proper website.  Any electrical company must have strong digital marketing strategies to promote their electrical services to get the desired range of customers. The primary goal of electrical companies is to increase sales, and one of the best ways to achieve this is through effective digital marketing. Our guide will help you increase the success of your digital marketing efforts if you are an electrician or electrical contractor. You can keep reading to learn how you can get started! Marketing Strategies That You Can Implement Today In Digital World, consumers turn to the internet instinctively to search for any information. Today, online websites capture the attention and presence of each and everyone. Within a few clicks of buttons, you can find a local electrician and get multiple choices of local electricians and move on about that day. Let’s dive deep into online digital strategies. Facebook and Instagram ads It is not surprising to market a small business on Facebook and Instagram today. Facebook and Instagram are the top social media medium for various industry products and services. Facebook ads allow users to target audiences (age, gender, location). The more customers you want to reach, the more you need to spend. Instagram and Facebook are similar in many ways, but their unique features set them apart. You can effectively target your audience with Facebook and Instagram ads. Google ads/PPC and Google Local Service ads We can achieve and target fine-tuned ads to specific audiences. Google ads/PPC use keywords and demographics and locations to reach the audience. When the users click on those ads, they can be redirected to the company’s website, where they can become potential customers. The pay-per-click model is a method where businesses pay Google for each click they make. The concept of localization is taken one step further with Google Local Services. Google’s Local Services will recommend your business to a user looking for an electrician nearby if your business is nearby. SEO ( Search Engine Optimisation) Modern-day digital marketing is incomplete without SEO. SEO helps businesses be more visible on a customer’s radar through search engine optimization. Client businesses can exhibit high search engine rankings by using effective SEO strategies. SEO is a process to alter website content and a code to make search engines understand the content of your page and help the web pages rank higher for any queries. Website Visitor Tracking Exactly as it sounds, website visitor tracking tracks visitors to a website. In addition, it allows businesses to gain a deeper understanding of prospective customers, such as their gender, age, and location.  It is also possible for your business to gain insight into the best-performing service pages, where the visitors have come from, and how many hits your website receives daily. Landing Pages That Focus On Conversions Once you have an effective website, it is time to focus on the landing page. A landing page helps you convert a client into the lead. An individual landing page is a web page that measures the effectiveness of marketing campaigns and tracks incoming customers. A landing page captures visitor information through online resources. Reputation Management and Review Management Online reputation is a strong pillar for maintaining small businesses. Making sure your customers are satisfied online and offline is essential as you grow your business! The generation and management of reviews come into play here. Want to Get the Best Marketing Strategy Guide? Exact Funnel is one of the leading digital companies that can provide you with resources and practical steps to become the leader in the electrical market. We can help you with SEO, lead generation, and digital marketing tactics to get through effective marketing. We are here to help you! Call us now! +91 9175050211 +1 (551) 239-8602

Being in the small business market, the electrical business can be quite challenging. Your first question is how to grow your electrical leads when you have just entered the world of electrical services. The advertising of electricians is a back burner compared to the advertising of other service-oriented businesses. At Exact Funnel, we develop effective digital marketing strategies and launch targeted online campaigns for electricians to outrank their competition on Google and attract homeowners to your Facebook page. Marketing Strategy for Electricians – Where to Start? The first step in a successful electrician advertising strategy is to identify your marketing goals, determine your budget, and determine who you want to reach If you want to get the best results from your marketing campaign, segment your customers into different target audiences, such as commercial and residential customers. Get Started with Digital Marketing These days, marketing happens in the digital space. Online presence is the top source of getting leads and developing business. To achieve your marketing goals, you need a bulletproof digital marketing strategy that includes everything from SEO to PPC. Learn how to reach as many potential customers as possible with simple technology. Get a Your Electrician Website Up and Running and Make It a Success Create a Website that is professional and designed for home service and business. Make sure to keep it up to date and mobile-friendly. Optimise it to appear high in rankings. SEO rankings and tactics like landing pages and adding NAP(Company name, address, and phone number)attract viewers to the website. Making some changes in SEO will make your website rank higher in search engines. It will make several new clients within the service area as well as attract people from different locations .It is essential that your website be optimized since you will receive traffic from all marketing channels Share Relevant Electrical Content with Homeowners Start with a blog that determines and attracts potential clients. With top-quality articles on the website, you can create trust with the clients. While writing the articles and blogs, be honest, apply knowledge and be transparent with the flow of the article. The lines you write will reflect authorization and give business ideas. Invest In Google Ads & PPC marketing to Grow your Electrical Business One of the most famous forms of advertising is pay-per-click advertising. PPC helps you to send traffic to the landing page of the profile. It not only gives you traffic but also makes you learn what is working and what isn’t working on the landing page. Be Active on Social Media Social media is a great tool to generate leads and promote the electrician business. It is a great way to reach various customers and provide information. Social networking sites like Facebook, Linkedin, and Twitter allow you to pay and post for posts and get noticed by the customers. Use Email Marketing and Include Videos in Marketing If you already have a customer database, start with a newsletter. Subscribing to your email blast is a great way to keep your business at the forefront of customers’ minds for when they need electrical services.You can also establish a referral program with previous customers through email marketing. Video Marketing is an effective way to ensure growth in the electrical marketing strategy. Making a video to post on youtube channels, social media, websites, and blogs can provide knowledge to customers about electrical services. It is the most effective way to reach the desired audiences. Building Reputation(Online) Consumers can research your electrician business online before making a final decision with the help of online review platforms. You can create goodwill and reputation by having a wealth of positive online reviews. Digital Marketing Strategies for Electricians Exact Funnel is an all-in-one business solution that helps provide digital marketing services to work for your electrical Company. We have a few years of extensive experience with electrical clients across the globe. We help to provide an end-to-end solution in building up the digital market and strategies for electrical clients. To know more about Electrical Marketing strategies, get in touch with us!We are happy to help you!

With changing times, as smartphones started finding electrical companies, it became necessary for electricians to have an online presence. Digital marketing for electricians is an online marketing strategy that will help them share their services on the digital platform to stay relevant in the digital world. A Guide Which Helps Grow Electrical Business With the right combination of online marketing strategies, you can boost your business and be an expert in the Electrical field. Are you looking for ways to market your electrical contracting business online? Here are 11 digital marketing ideas for electricians Attractive and Uncomplicated Website Your website will affect the first impression prospects have about your business. Check that the website is up-to-date The website should be device friendly It should be safe and secure The website should have a great user experience. Master Search Engine Optimization Once you have a great website, you should have SEO for the Electrical business. SEO (Search Engine Optimization) involves modifying the Website to help search engines understand what the web page is about and help to rank the web page higher in web search results. SEO for electricians is a bit different from SEO for other industries due to the focus on local service areas. If you’re looking for an electrician marketing plan that works, here’s what you should focus on: Secured sites Quality of the content Quality backlinks Optimized images Schema markup Local SEO In addition to general SEO, Local SEO is a process to help the business show -up on Google’s local list. Optimise your NAP (name, address, phone number) citations across the web to appear in local listings. Having consistent NAP information will help you build more local Citations. The Website Content you create has to resonate with the Quality Website Content Content is the face or the medium to connect with the audience with its valuable information. Content marketing is a bucket that includes blogs, videos,articles,podcasts and other sources. Our goal as a digital marketing agency specialising in electrical services is to bust myths and answer questions related to electrical services. You can attract new Leads while retaining current Clients. The more search terms you can be found for, the more visibility you will have in the Customer’s mind. Consider answering all their questions through the website blogs (home rewiring, circuit breaker replacements, electrical outlet repairs, etc.) PPC for Electricians PPC is a part of digital marketing strategy. It is one of the reliable ways of getting leads and electrical business with minimum branding. Paid search ads make it easier to find the information which clients are looking for online. Google Local Ads Google Locals Ads are Pay per lead ads at the top for local queries. Google ads talk directly to the audience that helps you target specific audiences to get the desired leads. It is a great way to reach out to new audiences for electrical service providers. Factors that determine Company’s Google Local ads: Landing Page Call to action Active Language Providing a phone number Marketing plans should include Social Media Do many electrical contractors ask us if Social media works? We have the answer YES. Social media marketing plays a crucial role in the electrical business. If you want social media to work, you should invest some money. Facebook ads target the Facebook audience through Facebook ads. These ads help to convert the visitor to a lead. LinkedIn ads LinkedIn is a source for commercial marketing. The LinkedIn audience has two times more power than the average buying audience. You can target specific ads by Company name Job Title Job description Company followers Company connections Use Email and Video Marketing Email marketing for electricians helps to get recurring online business. The electrical contractors can send a regular newsletter to the audience. Email marketing campaigns are cost-effective, relevant, and efficient. Sending in regular emails will keep the name in the mind of the customers-which is where it needs to be! Video Marketing Online users spend 10-12 hours daily watching videos and video ads. Video Marketing is the present and future of the electrician marketing business. Including videos on the landing page can increase the leads and sales of the Electrical Company. Including the following videos can help benefit the electrical business Company profile videos Company testimonial videos Answering common questions videos Videos that breaks up complex electrical process and installation Call tracking and Google Analytics It is easy to use Google analytics to reach the number of people that checked the website. Most of the business comes from phone calls and intelligence reporting. It is crucial to track calls and Google analytics for electrical marketing strategy. Need help with Electrician Marketing ideas? Exact Funnel is a Digital Marketing company that works with more than ten electrical clients. We provide your successful campaign to reach out to the core business of the Electrical clients. We are the most trusted digital marketing company with profound experience in electrical marketing. We take care of you and your clients with data-driven processes and systems. No matter where you are starting from, we are here to help you! Contact us today to get started.