As the owner of an agency that specialises in electrician digital marketing across Australia, I’m proud to say we’ve teamed up with over 40+ tradies, enhancing their online presence and driving their business growth. A recurring narrative echoes loud and clear: the ambition to scale and build a robust team.
To realise this vision, a lot of electricians venture through various avenues such as: hiring coaches, enrolling in lead generation programs, and even experimenting with an array of digital tools, including AI chatbots and sophisticated CRMs. Yet, the struggle to achieve desired outcomes persists.
Why this consistent challenge, you may wonder? The primary misconception lies in equating digital marketing to operational tools like ServiceM8 or Xero. This assumption couldn’t be farther from the truth. Digital marketing isn’t a one-size-fits-all, plug-and-play solution.
Electricians in Australia face a rapidly intensifying competitive landscape. It’s no longer just about being a skilled sparky; it’s about standing out in a sea of competitors. Guess what, our guide has that secret mantra!
Pillar 1: Google Ads - Spend Money, Scale Fast!
Our approach to Google Ads is far from one size fits all. Yes, we have robust processes to launch Google Ad campaigns thanks to our growing expertise in the electrical niche, but we’re not just firing off campaigns; we’re crafting bespoke strategies for each client. We’re not just in the game – we’re playing to win. You can see that the average cost could be quite high depending on which city you live in – but the conversion rates are good!
Localised Keyword Strategy: Create Local Relevance
At the heart of our approach is a smart keyword strategy. We focus on “near me” and local suburb keywords, avoiding the highly competitive “electrician + city” phrases. This strategic choice is crucial, as it places us in a less crowded, more targeted search space.
What does this mean in practice? Our campaigns are crafted to resonate with local searches, offering a more personalised touch. This is where our dynamic ads and landing pages come into play, automatically updating to include the suburb name. It’s a game-changer for local relevance.
Dynamic Customisation: Personalisation at its Best
The magic of our campaigns lies in their dynamic nature. When someone searches for “electrician + suburb,” our ad’s first headline and our landing page headline adapt instantly. This subtle yet powerful tweak makes our electrician clients seem like a local fixture, significantly boosting our conversion rates.
Targeting Niche Services: Beyond Basics
We don’t stop at general keywords. Our campaigns also target specific services like switchboards, smoke alarms, and LED downlights. While these leads often require more effort to convert, as they tend to compare quotes, this strategy taps into lower competition areas with great potential.
The Foot in the Door Strategy: Our Secret Ingredient
Here’s where we truly stand out. Our “foot in the door” strategy involves enticing offers that we’ve tested and refined. Think $0 call out fees, free home inspections, and local discounts. This approach not only draws in leads but also establishes a strong initial connection.
Continuous Optimisation: The Battle Behind the Scenes
The real challenge is in the continuous optimisation and daily bidding wars. This is where we excel, managing the complexities so that our clients receive a steady flow of leads. Our analytics team dives deep, looking beyond basic metrics to scrutinise aspects like top page rate, impression share, and bidding strategies.
A/B Testing: An Ongoing Quest for Perfection
Finally, our commitment to excellence is reflected in our relentless A/B testing. We continuously experiment with new creatives, landing pages, ad copies, and bidding strategies. In the dynamic realm of real-time bidding, this rigorous testing is the key to staying ahead.
In essence, our Google Ads strategy isn’t just about generating leads; it’s a sophisticated, multi-faceted approach designed for maximum efficiency and effectiveness. From hyper-local targeting to continuous optimisation, we make sure to follow the best practices to help you scale your business.
Pillar 2: SEO - The Long Game
Alright, let’s dive in. You’ve probably noticed how Google Ads are becoming a bit pricey, right? Well, that’s because everyone’s jumping into the same pool, and it’s getting crowded! This is exactly why SEO is taking the spotlight. It’s not just a trend; it’s becoming a necessity.
But here’s the deal with SEO: It’s like planting a tree. At first, it’s all about nurturing and patience, but once it takes root, the benefits are amazing. With SEO, once you’ve got it sorted, the leads keep coming, almost for free! Think of it as a snowball rolling down a hill – it starts small but gets bigger over time, typically over six months or so.
Exact Funnel's 5-Pillar SEO Approach
You’ll find that our approach to the electrician SEO race is unlike any other agency: our approach is time-tested, and we’ve proved that our strategies work! Here’s a breakdown:
Content - The Core Pillar of SEO
Homepage Optimisation:
The journey begins with your homepage, the cornerstone of your digital presence. We refine UI/UX issues, ensuring the content and design resonate with users. This initial phase is quite important to set the right first impression.
Local/Suburb Page Focus:
Next, we delve into local or suburb pages with a keen focus on keywords. Here, the inclusion of precise LS or semantic keywords in the content creates local relevance.
Service Page Creation:
After building at least 20 suburb pages, we then focus on creating individual service pages. This includes detailed information on specific offerings like switchboards, power points, and downlights.
On-Page Optimisation: This is where the magic really starts to happen.
We meticulously fine-tune each page’s content. It’s not just about sprinkling keywords here and there. We’re talking about creating content that both search engines and humans love. Every image, every header, every paragraph – they all get our full attention
Why is this important? Because Google values user experience above all. And so do we.
We ensure that each page loads fast, looks great on all devices, and provides exactly the information users are seeking. The result? A boost in search engine rankings and user satisfaction.
Building Backlinks: Where Networking Meets SEO
It’s like crafting a web of connections. We first start to build backlinks on local directories such as HiPages, OneFlare, Yelp etc., to name a few. Once the local authority is established, we reach out to reputable websites, blogs, and forums. Our aim? To get them to link back to your site.
This process is akin to building a web of digital referrals. Each backlink acts as a vote of confidence in your site’s credibility and authority. The more high-quality backlinks you have, the higher your site climbs in search rankings. We don’t go for quantity over quality, though. It’s all about finding the right partners to link with.
Technical SEO: The Grind Work Behind The Curtains
Many SEO agencies still don’t realise the importance of a fast-loading and error-free website. The SEO world was shaken up when the Google algorithm update in July 2022 penalised websites for slow loading speed and poor technical scores. So, any such technical issues and errors need to be fixed immediately. This is the behind-the-scenes work that many SEO agencies overlook, but not us.
We first dive into your website’s code and structure. Our goal? To make sure search engines can easily crawl and index your site. Then, we look at aspects like site speed, mobile responsiveness, and structured data. These are the nuts and bolts that keep your website running smoothly. And they play a crucial role in how well your site performs in search rankings. Think of it as fine-tuning a high-performance engine. Every little adjustment can lead to significant gains in speed and efficiency.
The Orchestra of Operations:
What sets Exact Funnel apart is not just our step-by-step approach but how we handle these steps concurrently. From the outset, we’re actively building backlinks, honing on-page optimisation, fixing technical SEO issues, and enhancing local presence.
The Never-Ending SEO Race: Maintaining Dominance
Our work doesn’t end with optimisation. The digital domain is a battlefield where competitors are relentless. To maintain a leading position, we continuously share educational content on your website. This strategy boosts your authority in Google’s eyes and enhances domain authority.
Remember, winning the race once isn’t enough. We must constantly defend our #1 position against competitors looking to beat us in search rankings. In the realm of SEO, resting on your past success is not an option. It’s a perpetual race, and we’re committed to keeping you ahead.
Pillar 3: Google Business Profile (GBP), formerly (GMB)
The Nitty-Gritty of Google Business Profile (GBP) Optimisation
Imagine someone in your city Googling “electrician + [their city/suburb]” or “electrician near me”. You want your name to pop up first, right?
Customer reviews on GMB are like gold dust. They’re not just comments; they’re a way to build trust. Each positive review is a pat on the back, showing potential clients that you’re a reliable and skilled sparky.
That’s where GBP or local search optimisation comes in. It’s all about tweaking your online presence to show up for the right keywords in your area. This little gem is vital for every electrician: it’s the face of your business online.
Building Trust with GBP Reviews
Keeping Your Online Presence Buzzing
You’ve got to keep your GBP profile buzzing with fresh content. Regular updates, photos of your latest work – it’s like telling your customers, “We’re here, and we’re busy doing great work!” It keeps your profile interesting and engaging.
A Bit About Exact Funnel's Magic GBP Touch
I can’t spill all the beans, but let me tell you, Exact Funnel does wonders for electricians’ GMB profiles. They’re like the backstage crew, working away to make sure your profile stands out in your local area.
We optimise the Google Maps listing for the right category, and add in the right keywords via posts, photos, service page descriptions and product/service categories.
Pillar 4: Social Ads and Regular Postings
Social media ads are brilliant for building a brand presence in your local area. They’re like those digital billboards that catch your eye while scrolling. When you pop up regularly on someone’s feed, with a professional yet approachable vibe, you start to stick in their minds. Before you know it, when someone thinks “electrician”, they’re thinking of you. It’s all about planting that seed and nurturing it with consistent, appealing content. If done right, this could be a cost-effective way to get quality leads!
Finally, consistency is key, mates. You can’t just post a couple of times and then vanish. It’s like keeping up a friendly chat with your neighbours. Regular posts keep the conversation going. They keep your brand in the spotlight and make sure you’re the first name that pops up when someone needs an electrician.
Well, so Where Do Sparkies go from here?
Imagine you’re piecing together a jigsaw puzzle. Each piece of the puzzle represents a pillar of digital marketing. We’ve explored three already: SEO, PPC, and Social Media Engagement. Now, it’s about bringing them together seamlessly.
The solution: consider partnering with pros like Exact Funnel. We’ve got the expertise and experience to help you navigate the digital terrain. It’s like having a seasoned electrician guide a new apprentice. Let’s help you get leads now!
