With changing times, as smartphones started finding electrical companies, it became necessary for electricians to have an online presence. Digital marketing for electricians is an online marketing strategy that will help them share their services on the digital platform to stay relevant in the digital world.
A Guide Which Helps Grow Electrical Business
With the right combination of online marketing strategies, you can boost your business and be an expert in the Electrical field.
Are you looking for ways to market your electrical contracting business online?
Here are 11 digital marketing ideas for electricians
Attractive and Uncomplicated Website
Your website will affect the first impression prospects have about your business.
- Check that the website is up-to-date
- The website should be device friendly
- It should be safe and secure
- The website should have a great user experience.
Master Search Engine Optimization
Once you have a great website, you should have SEO for the Electrical business. SEO (Search Engine Optimization) involves modifying the Website to help search engines understand what the web page is about and help to rank the web page higher in web search results.
SEO for electricians is a bit different from SEO for other industries due to the focus on local service areas. If you’re looking for an electrician marketing plan that works, here’s what you should focus on:
- Secured sites
- Quality of the content
- Quality backlinks
- Optimized images
- Schema markup
Local SEO
In addition to general SEO, Local SEO is a process to help the business show -up on Google’s local list.
Optimise your NAP (name, address, phone number) citations across the web to appear in local listings. Having consistent NAP information will help you build more local Citations.
The Website Content you create has to resonate with the Quality Website Content
Content is the face or the medium to connect with the audience with its valuable information. Content marketing is a bucket that includes blogs, videos,articles,podcasts and other sources.
Our goal as a digital marketing agency specialising in electrical services is to bust myths and answer questions related to electrical services.
You can attract new Leads while retaining current Clients.
The more search terms you can be found for, the more visibility you will have in the Customer’s mind. Consider answering all their questions through the website blogs (home rewiring, circuit breaker replacements, electrical outlet repairs, etc.)
PPC for Electricians
PPC is a part of digital marketing strategy. It is one of the reliable ways of getting leads and electrical business with minimum branding.
Paid search ads make it easier to find the information which clients are looking for online.
Google Local Ads
Google Locals Ads are Pay per lead ads at the top for local queries.
Google ads talk directly to the audience that helps you target specific audiences to get the desired leads. It is a great way to reach out to new audiences for electrical service providers.
Factors that determine Company’s Google Local ads:
- Landing Page
- Call to action
- Active Language
- Providing a phone number
Marketing plans should include Social Media
Do many electrical contractors ask us if Social media works? We have the answer YES. Social media marketing plays a crucial role in the electrical business.
If you want social media to work, you should invest some money.
Facebook ads target the Facebook audience through Facebook ads. These ads help to convert the visitor to a lead.
LinkedIn ads
LinkedIn is a source for commercial marketing. The LinkedIn audience has two times more power than the average buying audience.
You can target specific ads by
- Company name
- Job Title
- Job description
- Company followers
- Company connections
Use Email and Video Marketing
Email marketing for electricians helps to get recurring online business. The electrical contractors can send a regular newsletter to the audience. Email marketing campaigns are cost-effective, relevant, and efficient.
Sending in regular emails will keep the name in the mind of the customers-which is where it needs to be!
Video Marketing
Online users spend 10-12 hours daily watching videos and video ads. Video Marketing is the present and future of the electrician marketing business.
Including videos on the landing page can increase the leads and sales of the Electrical Company. Including the following videos can help benefit the electrical business
- Company profile videos
- Company testimonial videos
- Answering common questions videos
- Videos that breaks up complex electrical process and installation
Call tracking and Google Analytics
It is easy to use Google analytics to reach the number of people that checked the website. Most of the business comes from phone calls and intelligence reporting. It is crucial to track calls and Google analytics for electrical marketing strategy.
Need help with Electrician Marketing ideas?
Exact Funnel is a Digital Marketing company that works with more than ten electrical clients. We provide your successful campaign to reach out to the core business of the Electrical clients. We are the most trusted digital marketing company with profound experience in electrical marketing. We take care of you and your clients with data-driven processes and systems.
No matter where you are starting from, we are here to help you!
Contact us today to get started.
