Want to get more local clients knocking on your door? Local SEO marketing is your solution. It’s all about making sure your business shows up when people in your area search for remodeling services.
At Exact Funnel, a reliable digital marketing outsourcing agency in India, we specialize in results-focused SEO, Google Ads, and social media campaigns.
We’ve helped businesses like yours get noticed, and we’re sharing our top tips to help you dominate local SEO.
Why is Local SEO Important For Remodeling Contractors
When someone in your town searches “kitchen remodel near me” or “bathroom renovation in [your city],” you want your business to pop up first.
Local SEO makes that happen. It’s not about competing with every contractor in the country—it’s about being the go-to choice in your community. Here’s why it’s a game-changer:
- Local searches lead to action: Over 80% of people who search for local businesses on their phones visit or call within 24 hours.
- It’s cost-effective: SEO is way cheaper than traditional ads and brings in leads for months or even years.
- Builds trust: Showing up on Google’s first page makes your business look legit and trustworthy.
- Targets ready-to-buy customers: People searching locally are often ready to hire someone ASAP.
Step 1: Optimize Your Google Business Profile
Your Google Business Profile (GBP) is your most valuable asset for local SEO. It’s the box on the right side of Google, featuring your business name, reviews, and contact information. Here’s how to make it shine:
- Claim and verify your profile: Go to Google Business Profile and claim your business. Verify it with the code Google sends you.
- Fill out every detail: Add your business name, address, phone number, website, and hours. Be consistent with what’s on your website.
- Choose the right categories: Pick “Remodeling Contractor” or “Home Improvement” as your primary category.
- Add photos: Upload high-quality pics of your past projects, your team, and your office. Show off those stunning kitchen remodels!
- Encourage reviews: Ask happy clients to leave 5-star reviews. Respond to every review, good or bad, to show you care.
A complete GBP can improve your chances of showing up in the “Local Pack”—the top three businesses Google shows for local searches.
Step 2: Build a Mobile-Friendly Website
Your website is your online store. Most people check out your site before calling you, so it needs to impress. Here’s what to do:
- Make it mobile-friendly: Over 60% of searches happen on phones. Use a responsive design that looks great on any device.
- Focus on local keywords: Use phrases like “kitchen remodeling in [your city]” or “bathroom renovation near me” in your homepage, service pages, and blog posts.
- Add a clear call-to-action: Include buttons like “Get a Free Quote” or “Call Us Today” on every page.
- Showcase your work: Create a gallery of before-and-after photos. Add testimonials from happy clients in your area.
- Optimize for speed: A slow website drives people away. Use tools like Google PageSpeed Insights to check and improve your site’s speed.
At Exact Funnel, we build fast, SEO-optimized websites that help remodeling contractors stand out in local searches.
Step 3: Get Listed in Local Directories
Online directories like Yelp, Angi, and Houzz are goldmines for local SEO. They help Google trust your business and send you more traffic. Here’s how to tackle them:
- Claim your listings: Search for your business on popular directories and claim your profile.
- Keep info consistent: Your name, address, and phone number (NAP) must match across all directories and your website.
- Add details: Write a compelling business description and include photos of your projects.
- Focus on niche directories: Sites like Houzz or HomeAdvisor are perfect for remodelers. They attract homeowners looking for your services.
Step 4: Create Local Content
Content is king, even for local SEO. Writing blog posts or pages about your services in your area builds authority and attracts local customers. Try these ideas:
- Write about local projects: Share a case study about a kitchen remodel you did in [your city]. Include photos and client feedback.
- Answer common questions: Create posts like “How Much Does a Bathroom Remodel Cost in [your city]?” or “Top 5 Kitchen Design Trends for [your area].”
- Use local keywords: Sprinkle in phrases like “remodeling contractors in [your city]” naturally throughout your content.
- Add a local landing page: Create a page for each city or neighborhood you serve. For example, “Kitchen Remodeling in [City Name].”
Blog posts don’t have to be fancy. Just write like you’re talking to a friend. Keep it helpful and easy to read.
Step 5: Get More Online Reviews
Reviews are a big deal for local SEO. They build trust and help you rank higher. Here’s how to get more:
- Ask for reviews: After finishing a project, politely ask clients to leave a review on Google or Yelp.
- Make it easy: Send a follow-up email with a direct link to your review page.
- Respond to reviews: Thank clients for positive reviews and address negative ones professionally.
- Showcase reviews: Add a review section on your website to highlight your best feedback.
Step 6: Track Your Progress
You can’t improve what you don’t measure. Use these tools to track your local SEO success:
- Google Analytics: See how many people visit your website and where they come from.
- Google Search Console: Check which keywords people use to find you and how you rank.
- Google Business Profile Insights: Track how many people view your profile, call you, or visit your site.
Check these tools monthly to see what’s working and where you can improve.
Partner With Exact Funnel For Your Local SEO Marketing
Team up with Exact Funnel to improve your local SEO marketing! We’re a reliable digital marketing agency in India that helps remodeling contractors like you get noticed by local customers.
Our simple SEO plans, smart Google Ads, and social media advertising bring more clients to your business.
We’ll optimize your Google Business Profile, create an easy-to-use website, and share local content to make you the top choice in your area.
Let us do the hard work while you focus on awesome remodels.
