Microsites
Let's Strategically Focus On Leads
Are you struggling to rank your local business in highly competitive suburbs? Traditional SEO strategies often fall short when targeting multiple locations. That’s where our strategic microsite approach comes in. We understand the challenge of standing out in crowded local markets, and we’ve created a proven system to help you rank high in search results for each suburb you serve.
Microsites: The Missing Piece to Your Business Puzzle
Have you ever wondered why some local businesses consistently appear at the top of search results while others struggle to get noticed? The secret weapon might be something you haven’t tried yet: microsites.
These are websites built using exact-match domains (EMD) that perfectly align with what your customers are searching for. Think about it – when someone in Austin needs a plumber, they typically search for “plumber in Austin.” That’s precisely why we create domains like plumberaustin.com for our clients.
If you want to focus on specific services, we have a cool idea. We will create a website like blockeddrainaustin.com just for your drain cleaning services. This is like having different websites online, each ready to rank on Google SERPs.
With these focused microsites, you’re not just tossing your business into a huge sea of search results. Instead, you’re putting it right where your customers are searching.
Benefits You Will Get With Microsites
Targeted Focus
Instead of spreading your efforts thin across multiple services, microsites allow us to zero in on one specific service with laser precision. This focused approach means every piece of content, every image, and every element of your microsite works together to showcase your expertise in that particular service area.
Better SEO Results
When it comes to search rankings, microsites are powerhouses. By dedicating 100% of our SEO efforts to a single service, we can create deeply relevant content and optimise every aspect of the site. This concentrated approach helps you climb search rankings faster and more effectively than traditional multi-service websites.
Higher Conversion Rates
Microsites attract visitors who are looking for exactly what you offer. When someone lands on your microsite, they'll find precisely what they're searching for – no distractions, no confusion. This perfect match between search intent and content naturally leads to higher conversion rates and more qualified leads.
How Our Microsite Service Works
Initial Consultation
Let’s start by understanding your business inside and out. We’ll work together to discuss your goals, challenges, and vision for growth. Tell us about your target suburbs and services, and we’ll map out a winning strategy tailored just for you.
Client Onboarding
Time to get everything organised! We’ll gather all your business details, service information, and brand assets. This helps us create consistent, valuable microsites that truly represent your business while focusing on your vision.
Business Research
Our SEO team does keyword research specific to your industry and target locations. We analyse search patterns, identify high-value keywords, and uncover opportunities your competitors might have missed. This research forms the foundation of our microsite strategy.
Website Setup
Now for the exciting part! We’ll purchase strategic domain names and set up professional hosting for your microsites. Our web designers create user-friendly layouts that guide visitors toward contacting you. We plan every design of your website to convert visitors into customers.
Content & SEO Optimisation
We create compelling, SEO-optimised content that connects directly to your local audience. Each page is optimised to rank well in search engines while engaging your potential customers. We ensure every microsite delivers your message clearly and effectively.
Reporting
Stay informed every step of the way! We provide regular, easy-to-understand reports showing your microsites’ performance. We value your feedback and actively incorporate your suggestions to improve results and continuously meet your business goals.
Our Microsites Case Studies
What Our Happy Client says
Microsites Help You To Get Found In Your Area And Drive More Local Leads To You
Your Questions Answered
How Much Do Microsite Services Cost?
To accurately get the cost for your specific project, we recommend scheduling a consultation. During this meeting, we can discuss your requirements in detail and provide you with a customised quote tailored to your needs.
How Long Does It Take To See Rankings Form After Creating Microsite?
The time needed for a microsite to rank in search results varies significantly based on competition and industry factors. In less competitive niches, you might see initial rankings within 4-8 weeks if you've optimised your content well. However, for more competitive industries, it can take 6-12 months to achieve meaningful rankings.
Can I Create A Microsite For Every Suburb or Services?
Creating suburb and service-specific microsites is a brilliant marketing strategy that can significantly boost your website presence. You should create dedicated microsites for each suburb you serve or specific service you offer, helping you target local customers more effectively.
Does Microsites Are Against Google Guidelines?
Microsites don't violate Google's guidelines when appropriately created. While some worry about multiple domains targeting similar keywords, Google actually accepts microsites that serve a genuine purpose and provide unique value to users. As long as your microsite offers original content and aims to help visitors rather than just manipulate search rankings genuinely, you're on safe ground with Google.
Can You Do SEO For My Website Besides Microsites?
Yes, you can outsource your SEO to Exact Funnel, and we will handle it. Your main business website plays an important role in your growth; it's your main business identity, so it should be impressive. We ensure that your primary website ranks well on search engines, attracts the right audience, and drives conversions while maintaining your brand's image..
